Masters Of The Universe Gets a Trio of Comic-Con Exclusive Toy Releases

Eric Goldman
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“I HAVE THE EXCLUSIVES!”

San Diego Comic-Con will be doing another [email protected] version this year, but even without any booths to walk through, you can still channel your inner He-Man via three new Comic-Con Exclusive toys coming your way from Mattel and we have all the details for you below.

First up is the Masters of the Universe Masterverse Revelation Scare Glow Action Figure. This month sees the debut of the brand new animated series Masters of the Universe: Revelation on Netflix, which continues the story from the original 1980s animated series. The collector’s edition Scare Glow figure depicts the skeletal ghost warrior — who is loyal to Skeletor, naturally — in all his glory, and yep, he glows in the dark. The figure is highly articulated and comes with a posable cape. And if you choose to keep him in the box, his Special LED packaging includes purple and white lights that allow the glow-in-the-dark effect to be seen.

Next up is the  MEGA Collabs. Masters of the Universe Battle Labbit, which comes courtesy of a collaboration between Masters of the Universe and Frank Kozik, creator of the Labbit, a rabbit character who has amassed his own following through the years. Based on He-Man’s faithful Battle Cat, as seen in Masters of the Universe: Revelation, the Battle Labbit is one powerful rabbit.

Last but not least is the Hot Wheels Comic Con Masters Of The Universe Wind Raider vs Land Shark, which puts the spotlight on Eternia‘s eternal hero vs. villain showdown, He-Man and Skeletor. These Hot Wheels versions of He-Man’s Eternian jet, Wind Raider, and Skeletor’s Land Shark, allows their fight to continue, with the two enemies depicted in their classic 1980s forms.

All three of Mattel’s [email protected] 2021 Masters of the Universe toys will be available at Mattel Creations, Mattel’s collaboration and direct-to-consumer platform, beginning  Thursday, July 22 at 9am PST / 12pm EST.

Check out the full descriptions for all of the items below, along with more photos of each.

PRODUCT NAME:  Masters of the Universe® Masterverse Revelation Scare Glow® Action Figure

PRODUCT DESCRIPTION: Masters of the Universe™ Masterverse™ is an exciting new line of MOTU® action figures, and its first wave celebrates the release of a thrilling Netflix animated series Masters of the Universe™: Revelation™! This collector’s edition of Scare Glow®, the skeletal ghost warrior whose loyalties are to the evil Skeletor®, is highly detailed and features glow-in-dark skeleton and head. Highly articulated, this action figure has 30 working joints for battle scenes and power posing. Figure comes with posable cape and scythe of doom, plus extra hands. Special LED packaging includes purple and white lights that brilliantly display the glow-in-the-dark effect! A must have for collectors and fans who treasure the MOTU® legacy and also appreciate the expertly crafted updates of the Masterverse line. By the power of Grayskull™! Each sold separately, subject to availability. Colors and decorations may vary.

SRP: $35

Photographer WiilyStylist Alex
Photographer WiilyStylist Alex
Photographer WiilyStylist Alex
Photographer WillyStylist Jen Hoon
Photographer WillyStylist Jen Hoon

PRODUCT NAME:  MEGA Collabs.™ Masters of the Universe™ Battle Labbit™

PRODUCT DESCRIPTION: The Labbit has seen countless iterations over the years – that’s what happens when an iconic vinyl figure takes the pop art scene by storm – but this might just be the most powerful Labbit in the universe. But this time, we’ve really caught lightning in a bottle (think about it!). Collaborating with both Masters of the Universe and Frank Kozik himself, MEGA is mighty proud to unleash this buildable Battle Labbit. Complete with all of the Labbit’s signature features, this iteration provides a fresh dose of MOTU, paying tribute to Battle Cat as it will appear in the upcoming Masters of the Universe: Revelation animated reboot. Build it, bask in its beauty, just don’t actually battle with it. Why? Because this is more than a toy. This is art.

SRP: $50

PRODUCT NAME:  Hot Wheels Comic Con Masters Of The Universe Wind Raider® vs Land Shark

PRODUCT DESCRIPTION: Beginning back in the 1980s, fans couldn’t get enough of He-Man® and his ability to defend Eternia® from Skeletor™ and the forces of evil. Now, in the spirit of that epic rivalry, Hot Wheels® has created a highly-detailed Wind Raider, the powerful Eternian jet, and Land Shark, a shark-like tank that terrorizes Eternia®.  The Wind Raider sports the original signature olive-green hull, dark yellow wings, and skull deco and comes with He-Man® mini figure to ride the Wind Raider to victory. A fuchsia shark grazes the front of the Land Shark and features a Skeletor™ action figure at the helm with the mounted weapons on the back. MOTU® fans will want to collect this replica of the powerful jet-propelled military craft that transports He-Man® across the skies and just above the water of the Harmony Sea. Comes in artistic vintage-inspired window box packaging with insert that Masters of the Universe® aficionados will display with pride. Colors and decorations may vary.

SRP: $35

Photographer WillyStylist Jen Hoon
Photographer WillyStylist Jen Hoon
Photographer WillyStylist Jen Hoon
Photographer WillyStylist Jen Hoon
Eric Goldman
Eric Goldman is Managing Editor for Fandom. He's a bit obsessed with Star Wars, Marvel, Disney, theme parks, and horror movies... and a few other things. Too many, TBH.